{"id":13057,"date":"2022-07-04T17:07:28","date_gmt":"2022-07-04T15:07:28","guid":{"rendered":"https:\/\/adelapereira.com\/episode-22-hans-backoff-president-of-the-mexican-vitivinicultural-council-and-general-manager-of-monte-xanic\/"},"modified":"2025-03-22T18:44:57","modified_gmt":"2025-03-22T17:44:57","slug":"episode-22-hans-backoff-president-of-the-mexican-vitivinicultural-council-and-general-manager-of-monte-xanic","status":"publish","type":"post","link":"https:\/\/adelapereira.com\/en\/episode-22-hans-backoff-president-of-the-mexican-vitivinicultural-council-and-general-manager-of-monte-xanic\/","title":{"rendered":"Episode 22 \u00b7 Hans Backoff, President of the Mexican Vitivinicultural Council and General Manager of Monte Xanic"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13057\" class=\"elementor elementor-13057 elementor-11319\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-613d98af elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"613d98af\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6fadbdae\" data-id=\"6fadbdae\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4696ced1 elementor-widget elementor-widget-text-editor\" data-id=\"4696ced1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>EPISODE 22<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55c19eed elementor-widget elementor-widget-text-editor\" data-id=\"55c19eed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Hans Backoff, President of the Mexican Vitivinicultural Council and General Manager of Monte Xanic<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-44b15549 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"44b15549\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-467718cd\" data-id=\"467718cd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b05e92c animated-fast elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-invisible elementor-widget elementor-widget-html\" data-id=\"4b05e92c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe src=\"https:\/\/anchor.fm\/adelapereira\/embed\/episodes\/EPISODIO-22--HANS-BACKOFF--PRESIDENTE-DEL-CONSEJO-MEXICANO-VITIVINCOLA-Y-DIRECTOR-GENERAL-DE-MONTE-XANIC-e1kpvvb\" height=\"102px\" width=\"400px\" frameborder=\"0\" scrolling=\"no\"><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f72ca89 animated-fast elementor-invisible elementor-widget elementor-widget-html\" data-id=\"f72ca89\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe style=\"border-radius:0px\" src=\"https:\/\/open.spotify.com\/embed\/episode\/36tlnKvVJGLXArvHAX8xdn?utm_source=generator\" width=\"252px\" height=\"450px\" frameBorder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\"><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-97aac2c\" data-id=\"97aac2c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ebd86f8 elementor-widget elementor-widget-text-editor\" data-id=\"1ebd86f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\"><span style=\"color: #000000;\">Mexican wine?<\/span><\/p>\n<p><span style=\"color: #000000;\">Well yes.<\/span><\/p>\n<p><span style=\"color: #000000;\">Mexico is the oldest wine-producing country in the Americas and, at the same time, a territory still to be discovered by many wine lovers. This year it will host the <strong>43rd International Congress of Vine and Wine<\/strong> and is ready to reclaim its role as a producer of wines with personality and quality. <\/span><\/p>\n<p><span style=\"color: #000000;\">Today we spoke with <strong>Hans Backoff<\/strong>, President of the Mexican Wine Council and General Manager of Monte Xanic. Hans leads the movement committed to breaking paradigms regarding premium wine in Mexico. I recommend that you join this conversation in which we have discussed these very interesting topics:  <\/span><\/p>\n<p><span style=\"color: #000000;\">\u2794 How Mexico has managed to bring wine closer to <strong>young people<\/strong> and turn it into a <strong>cool proposition<\/strong>.<\/span><\/p>\n<p><span style=\"color: #000000;\">\u2794 What are <strong>the keys to Monte Xanic&#8217;s success<\/strong>?<\/span><\/p>\n<p><span style=\"color: #000000;\">\u2794 How they have developed their <strong>rebranding<\/strong> process.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>PODCAST NOTES<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">\u00b7 The <a style=\"color: #000000;\" href=\"https:\/\/montexanic.com.mx\/\" target=\"_blank\" rel=\"noopener\"><strong>website<\/strong><\/a> of Monte Xanic. <\/span><\/p>\n<p><span style=\"color: #000000;\">\u00b7 The <a style=\"color: #000000;\" href=\"https:\/\/uvayvino.org.mx\/\" target=\"_blank\" rel=\"noopener\"><strong>website<\/strong><\/a> of the Mexican Vitivinicultural Council. <\/span><\/p>\n<p><span style=\"color: #000000;\">\u00b7 The <a style=\"color: #000000;\" href=\"https:\/\/oiv2022.mx\/\" target=\"_blank\" rel=\"noopener\"><strong>website<\/strong><\/a>del 43rdInternational Congress of Vine and Wine<\/span>.<\/p>\n<p><span style=\"color: #000000;\">\u00b7 The <a style=\"color: #000000;\" href=\"https:\/\/www.instagram.com\/hbackhoff\/\" target=\"_blank\" rel=\"noopener\"><strong>Instagram<\/strong><\/a> of Hans Backhoff. <\/span><\/p>\n<p><span style=\"color: #000000;\">\u00b7 The <a style=\"color: #000000;\" href=\"https:\/\/twitter.com\/hbackhoff?lang=es\" target=\"_blank\" rel=\"noopener\"><strong>Twitter<\/strong><\/a> of Hans Backhoff. <\/span><\/p>\n<p><span style=\"color: #000000;\">\u00b7 <a style=\"color: #000000;\" href=\"https:\/\/en.wikipedia.org\/wiki\/Hans_Backoff_Escudero\" target=\"_blank\" rel=\"noopener\"><strong>Hans Backoff Escudero<\/strong><\/a>. <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df8bdfe elementor-widget elementor-widget-text-editor\" data-id=\"df8bdfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">YOU MAY ALSO BE INTERESTED IN<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fcb57da recomendados elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"4fcb57da\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-14005 post type-post status-publish format-standard has-post-thumbnail hentry category-the-podcast-of-adela-pereira\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a 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href=\"https:\/\/adelapereira.com\/en\/episode-39-international-wine-tourism-fair\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/adelapereira.com\/wp-content\/uploads\/2024\/01\/CAPITULO-39-\u00b7-FINE-\u00b7-ALBERTO-ALONSO-300x300.jpg\" class=\"attachment-medium size-medium wp-image-12823\" alt=\"\" srcset=\"https:\/\/adelapereira.com\/wp-content\/uploads\/2024\/01\/CAPITULO-39-\u00b7-FINE-\u00b7-ALBERTO-ALONSO-300x300.jpg 300w, https:\/\/adelapereira.com\/wp-content\/uploads\/2024\/01\/CAPITULO-39-\u00b7-FINE-\u00b7-ALBERTO-ALONSO-150x150.jpg 150w, https:\/\/adelapereira.com\/wp-content\/uploads\/2024\/01\/CAPITULO-39-\u00b7-FINE-\u00b7-ALBERTO-ALONSO-768x768.jpg 768w, https:\/\/adelapereira.com\/wp-content\/uploads\/2024\/01\/CAPITULO-39-\u00b7-FINE-\u00b7-ALBERTO-ALONSO.jpg 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/adelapereira.com\/en\/episode-39-international-wine-tourism-fair\/\" target=&quot;_blank&quot;>\n\t\t\t\tEpisode 39 \u00b7 International Wine Tourism Fair\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/adelapereira.com\/en\/episode-39-international-wine-tourism-fair\/\" aria-label=\"Read more about Episode 39 \u00b7 International Wine Tourism Fair\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tLISTEN\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-13036 post type-post status-publish format-standard has-post-thumbnail hentry category-el-podcast-de-adela-pereira\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/adelapereira.com\/en\/episode-19-great-wine-capitals-tom-perry\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/adelapereira.com\/wp-content\/uploads\/2022\/04\/Podcast-Adela-Pereira-Capitulo-19-TOM-PERRY-Great-Wine-Capitals-GWC-300x300.jpg\" class=\"attachment-medium size-medium wp-image-12799\" alt=\"\" srcset=\"https:\/\/adelapereira.com\/wp-content\/uploads\/2022\/04\/Podcast-Adela-Pereira-Capitulo-19-TOM-PERRY-Great-Wine-Capitals-GWC-300x300.jpg 300w, https:\/\/adelapereira.com\/wp-content\/uploads\/2022\/04\/Podcast-Adela-Pereira-Capitulo-19-TOM-PERRY-Great-Wine-Capitals-GWC-150x150.jpg 150w, https:\/\/adelapereira.com\/wp-content\/uploads\/2022\/04\/Podcast-Adela-Pereira-Capitulo-19-TOM-PERRY-Great-Wine-Capitals-GWC-768x768.jpg 768w, https:\/\/adelapereira.com\/wp-content\/uploads\/2022\/04\/Podcast-Adela-Pereira-Capitulo-19-TOM-PERRY-Great-Wine-Capitals-GWC.jpg 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div 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class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6f1e84c0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6f1e84c0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6dc790e1\" data-id=\"6dc790e1\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63fdde0e elementor-widget elementor-widget-text-editor\" data-id=\"63fdde0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Don&#8217;t miss anything!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27fa5e4 elementor-widget elementor-widget-text-editor\" data-id=\"27fa5e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Receive all the episodes of the podcast with the best experts to stay informed and get inspired<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d599862 elementor-button-align-center elementor-widget elementor-widget-global elementor-global-13777 elementor-widget-form\" data-id=\"d599862\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"EN OLD AC NEW SENDER EPISODE\" aria-label=\"EN OLD AC NEW SENDER EPISODE\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"13057\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"d599862\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Adela Pereira\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Name\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-field_6494e11 elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[field_6494e11]\" id=\"form-field-field_6494e11\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\" required=\"required\">\n\t\t\t\t<label for=\"form-field-field_6494e11\">I accept the <a href=\"https:\/\/adelapereira.com\/politica-de-privacidad\/\" target=\"_blank\">privacy policy<\/a>. <\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-html elementor-field-group elementor-column elementor-field-group-field_7ea3373 elementor-col-100\">\n\t\t\t\t\t<div style=\"margin-bottom: 15px; font-size: 0.8em; color:##66615D;\"> <b>Responsible:<\/b> Adela Pereira <b>Purpose:<\/b> enviarte mis consejos sobre venta de vino directa. <b>Legitimation:<\/b> your consent. <b>Recipients:<\/b> your data will be stored within the EU. <b>Rights:<\/b> you will have the right, among others, to access, rectify, limit and delete your data. Whatever you need ;-). <\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">I WON'T MISS IT \u2192<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7849df77 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7849df77\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-43cbf4b0\" data-id=\"43cbf4b0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>EPISODE 22 Hans Backoff, President of the Mexican Vitivinicultural Council and General Manager of Monte Xanic Mexican wine? Well yes. Mexico is the oldest wine-producing<\/p>\n","protected":false},"author":1,"featured_media":12803,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[18,1],"tags":[],"class_list":["post-13057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-el-podcast-de-adela-pereira","category-sin-categorizar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Episode 22 \u00b7 Hans Backoff, President of the Mexican Vitivinicultural Council and General Manager of Monte Xanic<\/title>\n<meta name=\"description\" content=\"How Mexico has brought wine closer to young people. The keys to Monte Xanic&#039;s success. 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