{"id":16324,"date":"2026-07-06T08:26:28","date_gmt":"2026-07-06T06:26:28","guid":{"rendered":"https:\/\/adelapereira.com\/?p=16324"},"modified":"2026-07-10T08:45:25","modified_gmt":"2026-07-10T06:45:25","slug":"peter-arjis-episode-55-wine-tourism-monitor","status":"publish","type":"post","link":"https:\/\/adelapereira.com\/en\/peter-arjis-episode-55-wine-tourism-monitor\/","title":{"rendered":"Episode 55 \u00b7 Peter Arijs"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16324\" class=\"elementor elementor-16324 elementor-16323\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62c1ce37 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62c1ce37\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6a6b363e\" data-id=\"6a6b363e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-153d53ae elementor-widget elementor-widget-text-editor\" data-id=\"153d53ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>EPISODE 55<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45e2b3a elementor-widget elementor-widget-heading\" data-id=\"45e2b3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Peter Arijs from DOCa Rioja<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9354e26 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9354e26\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4c2a0eb2\" data-id=\"4c2a0eb2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab2606f elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"ab2606f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">&#8220;AVAILABLE NEXT TUESDAY, JANUARY 7&#8221;<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37a2aa2 animated-fast elementor-invisible elementor-widget elementor-widget-html\" data-id=\"37a2aa2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe style=\"border-radius:0px\" src=\"https:\/\/open.spotify.com\/embed\/episode\/1FW0YsGEJzcw9GCKR5QvFA?utm_source=generator\" width=\"252px\" height=\"450px\" frameborder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\"><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-45c2809e\" data-id=\"45c2809e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-570e647a elementor-widget elementor-widget-text-editor\" data-id=\"570e647a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Data alone doesn&#8217;t transform a winery. What truly makes the difference is knowing how to interpret it to make better decisions.<\/p><p>In this new episode, we speak with <strong>Peter Arijs<\/strong>, Head of Global Training and Projects at the <strong>Rioja DOCa Regulatory Council<\/strong>. Through the <strong>2025 Rioja Wine Tourism Monitor<\/strong>\u2014a study that has been tracking the evolution of wine tourism in Rioja for the past eight years\u2014we explore what the data really tells us about the current state of the industry and, more importantly, where it is heading.<\/p><p>We discuss how visitor profiles are evolving, the increasing professionalization of wineries, the growth of direct-to-consumer sales, the rising value generated by wine tourism experiences, and the skills the sector will need in the years ahead.<\/p><p>Beyond the numbers, we examine the opportunities wineries have today to build more profitable and sustainable business models.<\/p><p><strong>In this episode, we discuss:<\/strong><\/p><p>\u2794 The key findings of the <strong>2025 Rioja Wine Tourism Monitor<\/strong> and what they mean for wineries.<\/p><p>\u2794 How <strong>visitor expectations are changing<\/strong> and why creating greater value per visitor is becoming more important than simply increasing visitor numbers.<\/p><p>\u2794 The strategic role of wine tourism as a driver of <strong>direct sales, customer loyalty, and regional economic development<\/strong>.<\/p><p>An essential conversation for anyone who believes the future of wine tourism will not depend on attracting more visitors, but on better understanding the ones who already walk through the winery door.<\/p><p><strong>PODCAST NOTES<\/strong><\/p><p>\u2022 <a href=\"https:\/\/riojawine.com\/wp-content\/uploads\/2026\/05\/informe-monitor-de-enoturismo-2025.pdf\" target=\"_blank\" rel=\"noopener\">Download the full report<\/a>\u00a0<\/p><p>\u2022 <a href=\"https:\/\/riojawine.com\/\" target=\"_blank\" rel=\"noopener\">Rioja DOCa Regulatory Council<\/a>\u00a0<\/p><p>\u2022 <a href=\"https:\/\/riojawineacademy.com\/es\/home\" target=\"_blank\" rel=\"noopener\">Rioja Wine Academy<\/a>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f17fbfd elementor-widget elementor-widget-text-editor\" data-id=\"5f17fbfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">YOU MAY ALSO BE INTERESTED IN<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46916c40 recomendados elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"46916c40\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-13119 post type-post status-publish format-standard has-post-thumbnail hentry category-the-podcast-of-adela-pereira\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/adelapereira.com\/en\/episode-33-sergi-cortes-from-tanico\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/adelapereira.com\/wp-content\/uploads\/2023\/07\/Podcast_33_SERGI_CORTES-300x300.jpg\" class=\"attachment-medium size-medium wp-image-12815\" alt=\"\" srcset=\"https:\/\/adelapereira.com\/wp-content\/uploads\/2023\/07\/Podcast_33_SERGI_CORTES-300x300.jpg 300w, https:\/\/adelapereira.com\/wp-content\/uploads\/2023\/07\/Podcast_33_SERGI_CORTES-150x150.jpg 150w, https:\/\/adelapereira.com\/wp-content\/uploads\/2023\/07\/Podcast_33_SERGI_CORTES-768x768.jpg 768w, https:\/\/adelapereira.com\/wp-content\/uploads\/2023\/07\/Podcast_33_SERGI_CORTES.jpg 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/adelapereira.com\/en\/episode-33-sergi-cortes-from-tanico\/\" target=&quot;_blank&quot;>\n\t\t\t\tEpisode 33 \u00b7 Sergi Cort\u00e9s, from T\u00e1nico\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/adelapereira.com\/en\/episode-33-sergi-cortes-from-tanico\/\" aria-label=\"Read more about Episode 33 \u00b7 Sergi Cort\u00e9s, from T\u00e1nico\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tLISTEN\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-13113 post type-post status-publish format-standard has-post-thumbnail hentry category-el-podcast-de-adela-pereira\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/adelapereira.com\/en\/episode-32-david-moreno\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/adelapereira.com\/wp-content\/uploads\/2023\/06\/CAPITULO-32-\u00b7-DAVID-MORENO-300x300.jpg\" class=\"attachment-medium size-medium wp-image-12814\" alt=\"\" srcset=\"https:\/\/adelapereira.com\/wp-content\/uploads\/2023\/06\/CAPITULO-32-\u00b7-DAVID-MORENO-300x300.jpg 300w, https:\/\/adelapereira.com\/wp-content\/uploads\/2023\/06\/CAPITULO-32-\u00b7-DAVID-MORENO-150x150.jpg 150w, https:\/\/adelapereira.com\/wp-content\/uploads\/2023\/06\/CAPITULO-32-\u00b7-DAVID-MORENO-768x768.jpg 768w, https:\/\/adelapereira.com\/wp-content\/uploads\/2023\/06\/CAPITULO-32-\u00b7-DAVID-MORENO.jpg 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/adelapereira.com\/en\/episode-32-david-moreno\/\" target=&quot;_blank&quot;>\n\t\t\t\tEpisode 32 \u00b7 David Moreno\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/adelapereira.com\/en\/episode-32-david-moreno\/\" aria-label=\"Read more about Episode 32 \u00b7 David Moreno\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tLISTEN\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-13044 post type-post status-publish format-standard has-post-thumbnail hentry category-the-podcast-of-adela-pereira\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/adelapereira.com\/en\/episode-20-how-to-cook-jose-bahamonde-wine-brand\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/adelapereira.com\/wp-content\/uploads\/2022\/05\/Podcast_Adela_Pereira_JOSE_BAHAMONDE-300x300.jpg\" class=\"attachment-medium size-medium 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aria-label=\"Read more about Episode 20 How to cook Jose Bahamonde wine brand\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tLISTEN\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5dbf0720\" data-id=\"5dbf0720\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4918fdf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4918fdf\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2f3853e6\" data-id=\"2f3853e6\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e382fc6 elementor-widget elementor-widget-text-editor\" data-id=\"4e382fc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Don&#8217;t miss anything!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2153bc64 elementor-widget elementor-widget-text-editor\" data-id=\"2153bc64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Receive all the episodes of the podcast with the best experts to stay informed and get inspired<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-338261f3 elementor-button-align-center elementor-widget elementor-widget-global elementor-global-13556 elementor-widget-form\" data-id=\"338261f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"EN EPISODE AC OLD NEW SENDER ESP\" aria-label=\"EN EPISODE AC OLD NEW SENDER ESP\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"16324\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"338261f3\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Adela Pereira\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" 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class=\"elementor-field elementor-size-sm  elementor-acceptance-field\" required=\"required\">\n\t\t\t\t<label for=\"form-field-field_6494e11\">Acepto la <a  href=\"https:\/\/adelapereira.com\/politica-de-privacidad\/\" target=\"_blank\" >pol\u00edtica de privacidad<\/a>. <\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-html elementor-field-group elementor-column elementor-field-group-field_7ea3373 elementor-col-100\">\n\t\t\t\t\t<div style=\"margin-bottom: 15px; font-size: 0.8em; color:##66615D;\"> <b>Responsable:<\/b> Adela Pereira  <b>Finalidad:<\/b> enviarte mis consejos sobre venta de vino directa. <b>Legitimaci\u00f3n:<\/b> tu consentimiento. <b>Destinatarios:<\/b> tus datos se guardar\u00e1n  dentro de la UE. <b>Derechos:<\/b> tendr\u00e1s derecho, entre otros, a acceder, rectificar, limitar y suprimir tus datos. Lo que necesites ;-).<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">NO ME LO PIERDO \u2192<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-507f1bba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"507f1bba\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3423245e\" data-id=\"3423245e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>EPISODE 55 Peter Arjis from DOCa Rioja &#8220;AVAILABLE NEXT TUESDAY, JANUARY 7&#8221; Data alone doesn&#8217;t transform a winery. What truly makes the difference is knowing<\/p>\n","protected":false},"author":1,"featured_media":16359,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-16324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Episode 55 \u00b7 Peter Arijs<\/title>\n<meta name=\"description\" content=\"Discover the key insights from the Rioja Wine Tourism Monitor with Peter Arijs, exploring visitor trends, winery strategies and the future of wine tourism.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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