{"id":16447,"date":"2026-11-02T19:05:06","date_gmt":"2026-11-02T18:05:06","guid":{"rendered":"https:\/\/adelapereira.com\/?p=16447"},"modified":"2026-11-02T19:15:46","modified_gmt":"2026-11-02T18:15:46","slug":"episode-58-pilar-oltra-vinology","status":"publish","type":"post","link":"https:\/\/adelapereira.com\/en\/episode-58-pilar-oltra-vinology\/","title":{"rendered":"Episode 58 \u00b7 Pilar Oltra from Vinology"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16447\" class=\"elementor elementor-16447 elementor-16446\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62c1ce37 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62c1ce37\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6a6b363e\" data-id=\"6a6b363e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-153d53ae elementor-widget elementor-widget-text-editor\" data-id=\"153d53ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>EPISODE 58<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45e2b3a elementor-widget elementor-widget-heading\" data-id=\"45e2b3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Pilar Oltra from Vinology<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9354e26 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9354e26\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4c2a0eb2\" data-id=\"4c2a0eb2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab2606f elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"ab2606f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">&#8220;AVAILABLE NEXT TUESDAY, JANUARY 7&#8221;<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37a2aa2 animated-fast elementor-invisible elementor-widget elementor-widget-html\" data-id=\"37a2aa2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-testid=\"embed-iframe\" style=\"border-radius:12px\" src=\"https:\/\/open.spotify.com\/embed\/episode\/29LpOgGuZa4p8qubQDh0H5?utm_source=generator&si=10524f7aca434e8f\" width=\"100%\" height=\"352\" frameBorder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\"><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-45c2809e\" data-id=\"45c2809e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-570e647a elementor-widget elementor-widget-text-editor\" data-id=\"570e647a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\"><strong>Behind every bottle there are people.<\/strong> And very often, what turns a visit into a memory is not what we tell people about the wine, but <strong>how we make those who come to discover it feel.<\/strong><\/p><p>In this new episode we talk with <strong>Pilar Oltra, from Vinology<\/strong>, a company specialising in wine culture and consumer experiences that runs two wine bars in Madrid, in the Barrio de Salamanca and Chamber\u00ed neighbourhoods. Her career has spanned sales, marketing, business development and hospitality, giving her a view from many angles of <strong>how people relate to wine and to brands.<\/strong><\/p><p>We talk about <strong>hospitality, luxury and emotion.<\/strong> About the difference between serving well and welcoming guests in an extraordinary way, about whether emotion can be designed or whether we can only create the right context for it to emerge, and about the qualities that matter in a hospitality team beyond technical knowledge.<\/p><p><strong>We discuss:<\/strong><\/p><p>\u2794 What wineries can learn from benchmarks such as <strong>Cheval Blanc<\/strong>, and why <strong>creating a sense of belonging matters more than selling visits.<\/strong><\/p><p>\u2794 Where the line lies between <strong>good service and extraordinary hospitality<\/strong>, and what profile to look for in the person who welcomes visitors.<\/p><p>\u2794 <strong>What being premium really means today<\/strong>, and which changes, without major investment, can transform the winery experience.<\/p><p>An essential conversation to understand that <strong>welcoming guests well is not a detail, but one of the most strategic decisions a winery can make.<\/strong><\/p><p><strong>PODCAST NOTES<\/strong><\/p><p>\u00b7 <a href=\"https:\/\/vinology.wine\/\" target=\"_blank\" rel=\"noopener\">Website<\/a><\/p><p>\u00b7 <a href=\"https:\/\/www.instagram.com\/vinology.wine\" target=\"_blank\" rel=\"noopener\">Instagram<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f17fbfd elementor-widget elementor-widget-text-editor\" data-id=\"5f17fbfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">YOU MAY ALSO BE INTERESTED IN<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element 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post-14814 post type-post status-publish format-standard has-post-thumbnail hentry category-the-podcast-of-adela-pereira\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/adelapereira.com\/en\/episode-47-anthony-swift\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/adelapereira.com\/wp-content\/uploads\/2025\/03\/CAPITULO-48-_ANTHONY-SWIFT-IWINETC_EL-PODCAST-DE-ADELA-PEREIRA-300x300.jpg\" class=\"attachment-medium size-medium wp-image-14821\" alt=\"CAPITULO 48  ANTHONY SWIFT IWINETC EL PODCAST DE ADELA PEREIRA\" srcset=\"https:\/\/adelapereira.com\/wp-content\/uploads\/2025\/03\/CAPITULO-48-_ANTHONY-SWIFT-IWINETC_EL-PODCAST-DE-ADELA-PEREIRA-300x300.jpg 300w, https:\/\/adelapereira.com\/wp-content\/uploads\/2025\/03\/CAPITULO-48-_ANTHONY-SWIFT-IWINETC_EL-PODCAST-DE-ADELA-PEREIRA-150x150.jpg 150w, 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status-publish format-standard has-post-thumbnail hentry category-the-podcast-of-adela-pereira\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/adelapereira.com\/en\/episode-38-call-of-duty-wine-tourism-2024-remastered\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/adelapereira.com\/wp-content\/uploads\/2023\/12\/Podcast-Adela-Pereira-Call-of-Duty-Enotursimo-300x300.jpg\" class=\"attachment-medium size-medium wp-image-12821\" alt=\"\" srcset=\"https:\/\/adelapereira.com\/wp-content\/uploads\/2023\/12\/Podcast-Adela-Pereira-Call-of-Duty-Enotursimo-300x300.jpg 300w, https:\/\/adelapereira.com\/wp-content\/uploads\/2023\/12\/Podcast-Adela-Pereira-Call-of-Duty-Enotursimo-150x150.jpg 150w, https:\/\/adelapereira.com\/wp-content\/uploads\/2023\/12\/Podcast-Adela-Pereira-Call-of-Duty-Enotursimo-768x768.jpg 768w, https:\/\/adelapereira.com\/wp-content\/uploads\/2023\/12\/Podcast-Adela-Pereira-Call-of-Duty-Enotursimo.jpg 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/adelapereira.com\/en\/episode-38-call-of-duty-wine-tourism-2024-remastered\/\" target=&quot;_blank&quot;>\n\t\t\t\tEpisode 38 Call of Duty Wine Tourism 2024 Remastered\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/adelapereira.com\/en\/episode-38-call-of-duty-wine-tourism-2024-remastered\/\" aria-label=\"Read more about Episode 38 Call of Duty Wine Tourism 2024 Remastered\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tLISTEN\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5dbf0720\" data-id=\"5dbf0720\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4918fdf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4918fdf\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2f3853e6\" data-id=\"2f3853e6\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e382fc6 elementor-widget elementor-widget-text-editor\" data-id=\"4e382fc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Don&#8217;t miss anything!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2153bc64 elementor-widget elementor-widget-text-editor\" data-id=\"2153bc64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Receive all the episodes of the podcast with the best experts to stay informed and get inspired<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-338261f3 elementor-button-align-center elementor-widget elementor-widget-global elementor-global-13556 elementor-widget-form\" data-id=\"338261f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"EN EPISODE AC OLD NEW SENDER ESP\" aria-label=\"EN EPISODE AC OLD NEW SENDER ESP\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"16447\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"338261f3\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Adela Pereira\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Nombre\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" 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font-size: 0.8em; color:##66615D;\"> <b>Responsable:<\/b> Adela Pereira  <b>Finalidad:<\/b> enviarte mis consejos sobre venta de vino directa. <b>Legitimaci\u00f3n:<\/b> tu consentimiento. <b>Destinatarios:<\/b> tus datos se guardar\u00e1n  dentro de la UE. <b>Derechos:<\/b> tendr\u00e1s derecho, entre otros, a acceder, rectificar, limitar y suprimir tus datos. Lo que necesites ;-).<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">NO ME LO PIERDO \u2192<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-507f1bba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"507f1bba\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3423245e\" data-id=\"3423245e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>EPISODE 58 Pilar Oltra from Vinology &#8220;AVAILABLE NEXT TUESDAY, JANUARY 7&#8221; Behind every bottle there are people. And very often, what turns a visit into<\/p>\n","protected":false},"author":1,"featured_media":16457,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-16447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Episode 57 \u00b7 Vi\u00f1a House: Connecting Young People with Wine<\/title>\n<meta name=\"description\" content=\"Vi\u00f1a House blends house music, food and wine to bring a new generation to wineries. 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