SALES
DIRECT SALES
DIRECT SALES
+
LOYALTY
POST-VISIT
POST-VISIT
=
PROFITABILITY
I’m Adela Pereira, and together with my team,
we help you increase the profitability of
your winery or destination.
I’m Adela Pereira,
and together with my team,
we help you increase
the profitability of your winery or destination.
WINE TOURISM
DIRECT
SALES
LOYALTY PROGRAMS
=
PROFITABILITY
The dynamics of traditional wine sales have changed. Your distributors sell to end consumers, the online stores with the highest turnover are marketplaces, you find your wines online at ridiculous prices and poorly represented.
Everything has blown up.
And, at the same time, there is a great opportunity: to reach the end customer with other margins, on your own terms and taking care of your brand as it deserves.
In the list of the 10 online stores that sell the most wine, there is no winery.
Bodeboca and company sweep the board.
They have systems, equipment and technology.
But wineries have something that is out of their reach: wine tourism.
Let’s take advantage of it.
We should sell them more wine online when they are gone.
Thus, wine tourism becomes the generator of quality traffic for our online sales strategy.
We explore practical solutions and discuss the latest trends.
All to give you ideas to attract the right visitors, increase your end-customer sales and make loyal customers fall in love.