We’re launching the third season of the podcast. And we’re doing it in style because we’re talking to Manuel Hevia. Vinoselección was a pioneer in the sale of wine to individuals in Spain and has witnessed the revolution we’ve experienced in the world of sales to end consumers, including digital transformation, over the last 49 years. They have 160,000 customers, offer more than 1,900 references, are present in 7 countries and in 2020 they had a turnover of 33 million euros.

I recommend that you join this talk in which we have discussed these very interesting topics:

➔ The evolution of buyers: from catalog to telephone to internet.

➔ Because we need to make more mistakes when selling wine.

➔ How the final sales season of 2022 will unfold.

PODCAST NOTES

· Website of Vinoselección.

· Instagram of Vinoselección.

· Facebook of Vinoselección.

· Sócrates.

· Platón.

· Aristóteles.