Hector Pla from Decantalo

Decántalo is one of the oldest online wine stores in its own right. We could say that it is part of the “Big Brothers” that drive e-commerce in Spain. Three million users, almost five million sessions per year and a turnover of around 14 million prove it. A whole journey that began with the help of two partners from the world of digital marketing consultancy.

Listen to this episode in which I talk to Héctor Pla, Co-founder and ecommerce & online marketing manager at Decántalo. Hector tells us, among other things, the keys for a winery to enter the world of online sales in the best conditions.

Don’t miss this episode in which we talk about:
➔ Who has the advantage in online wine sales, wineries or pure online players..
➔ How Decántalo envies a winery.
➔ Customer acquisition and loyalty costs.

NOTES:

· DecántaloWebsite
· DecántaloInstagram
· DecántaloFacebook
· David Bowie in Wikipedia
· David Bowie: Spotify List