Cristina Forner

Cristina Forner is one of the leading figures in Spanish wine and has spent decades traveling the world talking about Rioja… but also listening to how the way we consume, understand, and experience wine has changed.

President of Marqués de Cáceres, one of the most internationally recognized Spanish wineries, Cristina has witnessed an enormous transformation within the industry: from the much more traditional Rioja of the 1980s to the present day, where wine needs to connect with completely different consumers.

In this conversation, we talk about legacy, international vision, and how difficult — yet necessary — it is to keep evolving without losing your identity along the way. We also discuss family business, new generations, wine tourism, and how to make wine feel approachable again for more people.

We discuss:

➔ How Marqués de Cáceres built a global brand now present in more than 130 countries.

➔ What the international consumer is currently looking for when thinking about Spanish wine.

➔ Why the industry’s biggest challenge may not simply be selling wine, but reconnecting emotionally with people.

A very honest conversation about the present and future of wine, told through the experience of someone who has lived its evolution from the inside.

PODCAST NOTES

Marqués de Cáceres

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