Anthony Swift of IWINETC

In this new episode, we talk to Anthony Swift, director of IWINETC, the international benchmark event in wine tourism. Since its first edition in 2009, IWINETC has brought together more than 2,500 professionals in 45 countries, becoming a key meeting point for the sector.

Anthony tells us how his connection with wine tourism was born after settling in the Penedès, his vision on the evolution of the industry and what we can expect from the next edition of IWINETC, to be held on March 26 and 27 in Mikulov, Czech Republic.

We discuss about:

➔ How wine tourism has evolved and which destinations have managed to position themselves as benchmarks.

➔ The importance of storytelling inwinery visits and how to make it more attractive to wine tourists.

➔ Thekeys to the next edition of IWINETC in Czechia and why you shouldn’t miss it.

PODCAST NOTES

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