Mexican wine?

Well yes.

Mexico is the oldest wine-producing country in the Americas and, at the same time, a territory still to be discovered by many wine lovers. This year it will host the 43rd International Congress of Vine and Wine and is ready to reclaim its role as a producer of wines with personality and quality.

Today we spoke with Hans Backoff, President of the Mexican Wine Council and General Manager of Monte Xanic. Hans leads the movement committed to breaking paradigms regarding premium wine in Mexico. I recommend that you join this conversation in which we have discussed these very interesting topics:

➔ How Mexico has managed to bring wine closer to young people and turn it into a cool proposition.

➔ What are the keys to Monte Xanic’s success?

➔ How they have developed their rebranding process.

PODCAST NOTES

· The website of Monte Xanic.

· The website of the Mexican Vitivinicultural Council.

· The websitedel 43rdInternational Congress of Vine and Wine.

· The Instagram of Hans Backhoff.

· The Twitter of Hans Backhoff.

· Hans Backoff Escudero.