It seems that if you are the firstborn of a family that has been dedicated to wine for more than a century, you have the written professional future. Or not .

That is precisely what happened to Santiago Vivanco, who today runs the Vivanco Museum of Wine Culture, but who was not at all sure about it at the beginning of his career. An extraordinary collection of ethnographic material, an intelligent father and a shared dream made him change his mind.

I invite you to listen to this conversation in which we enjoyed talking about:

➔ The legacy of Pedro Vivanco.

➔ Your favorite pieces from the museum’s collection.

➔ How to become the best wine museum in the world without filling it with your own logo.

PODCAST NOTES

· Vivanco Museum website

· Vivanco Winery Website

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