We review with David Moreno the career of one of the pioneers of wine tourism. It is said very quickly, but he has been receiving visitors in Rioja for 42 years. As he himself says, in those years “you had to be a minister to have a winery opened for you, and even more so on weekends.” Today, David enjoys looking back on the years and seeing how the next generation has taken up his mantle and continues his legacy with the same enthusiasm.

I suggest you listen to this conversation in which we discuss such interesting topics as:

➔ How to successfully open your TikTok channel when you are over 70 years old.

➔ What to offer to retain your customers.

➔ The importance of direct sales of wine in the winery.