In this new episode, we talk with Céline Pérez, director of Barcelona Wine Week, the leading trade fair for Spanish wine, which is breaking all records this year. With 1,266 exhibitors, 10,000 square meters of space, and over 24,000 professional visitors expected, BWW is establishing itself as a must-attend event for the industry.

We talk with Céline about how the fair has evolved over its five editions and the challenges it faces to continue growing. Additionally, we explore the key role of international buyers, the impact of Spanish wine in global markets, and the central theme of this edition: old vines, featuring exclusive tastings of pre-phylloxera vines up to 300 years old.

We discuss about:

➔ The exponential growth of BWW and its positioning compared to other international fairs.

➔ The importance of internationalization and the strategic buyers program.

➔ The old vine tastings, the new names joining the fair, and the Isabel Mijares awards.

PODCAST NOTES

· BWW Website

· BWW Instagram

· BWW Facebook

· YouTube BWW

· Linkedin