How to improve your wine tourism experiences with Paul Wagner

Compared to the world of wine, wine tourism is a relatively young sector that has yet to find its formula and language. We have a long way to go to learn how to design memorable experiences, how to connect more and better with visitors, or what to do to stay in touch with them when they leave our winery.

In this new episode I have the immense pleasure of talking with Paul Wagner, who with more than 35 years of experience is recognized as one of the world’s leading experts. We talk about visits, sales, marketing and stories.

NOTES

· The podcast of Paul Wagner Bottle Talk with Rick Paul.
· The book The Hero’s Journey Joseph Campbell.
· TED Talk The clues to a great story Andrew Stanton.
· TED Tak Start with why. How great leaders inspire everyone to take action Simon Sinek.