If you have been doing wine tourism for 38 years and 55% of the winery’s turnover comes from direct sales, then there is something (or many things) that you are doing right.
Today we have a wine tourism fighter who knows the trade from the trenches and has seen a few battles. A veteran in every sense of the word.
And if you think that it was easier because there are a lot of foreigners in the Canary Islands, I recommend that you listen to this episode because that’s not the way it is going.
The conversation with Felipe is a joy, and I think it shows. Don’t miss it because we talk about:
➔ The time a winery needs to mature its wine tourism project.
➔ How to leverage the resources you already have to create a winning strategy.
➔ You have to bring wine to people with what they like, not with what you like.
➔ The importance of telling good stories.
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