Alicia Estrada, MICE tourism expert

Today is a celebration on the podcast, because the guest is Alicia Estrada. I’m sure many of you already know her and you’ll agree with me that she’s a great professional and has a very interesting conversation. I also have the luxury of having her as a friend and we’ve talked at length in a chapter that, in my opinion, has been very juicy.

Alicia is a specialist in MICE (Meetings, Incentives, Congress and Events) wine tourism. This “other type of wine tourism” is always attractive but its potential is rarely exploited.

If you are also interested, don’t miss this chapter in which we will talk about:
➔ What a winery needs to enter the MICE market.
➔ Where to find corporate clients.
➔ What Convention Bureaus are and what they are for.
➔ How the expectations of a MICE visitor differ from those of traditional visitors.

NOTAS DEL PODCAST:
· Alicia Blog
· Her Instagram
· Her Amazon books
· Calisay