Pablo Álvarez, CEO of Vega Sicilia

What a start to the season! We’re back on the podcast with a guest of honour who needs no introduction, Pablo Álvarez, CEO of Vega Sicilia.

Vega Sicilia. Saying these two words evokes the epitome of luxury. It is the epitome of Spanish wines that has managed to protect an identity and consistency that remain unchanged over time.

Pablo Álvarez speaks in an elegantly direct manner and conveys the truth. It is clear that he loves what he does. He spends an average of 140 days travelling each year and there is no doubt that he has dedicated his life to his clients and the quality of his wines as a guarantee.

By the way, on this occasion, I’m going to allow myself to expand on the length of this chapter. It’s not every day that I have the opportunity to talk to the man who has been running the most prestigious Spanish winery in the world for 34 years, with an almost mythical reputation for its quality that in recent years has changed almost everything so that the essential does not change.

Don’t miss this episode in which we talk about:
➔ The peculiarities of family businesses.
➔ Their professional career.
➔ Their quota system as a model for direct sales to the final consumer.
➔ Managing egos in the world of wine.
➔ What Spanish wine has to do to occupy the place it deserves.

NOTAS DEL PODCAST:

· Website Vega Sicilia
· Instagram Vega Sicilia
· Facebook Vega Sicilia