In this episode, we talk with Marta Clot, the content creator who has revolutionized wine communication with her casual and accessible style. With more than 350.000 followers on Instagram and almost 140.000 on TikTok, has shown that a passion for wine doesn’t have to be wrapped in complexity or solemnity.

From her transition from pastry chef to sommelier, to becoming one of the most influential voices in wine communication, Marta tells us about how she has managed to connect with a young and less expert audience, demystifying wine and bringing it to her terrain in a fresh and accessible way.

He tells us about his vision for wine to lose its intimidating aura, his communication strategy on social media, and how he faces criticism while continuing to defend his mission of making it possible for everyone to enjoy wine without fear or prejudice (and if possible, in bulk).

PODCAST NOTES

· Web

· Instagram in Spanish

· Instagram in Catalan

· Tik tok

· X