From Mendoza, Argentina we chatted with a gentleman who exudes talent. He is Jose Bahamonde.

He is one of the most renowned wine branding experts and has been brave and generous enough to take on the challenge of cooking a wine brand live for this episode of the podcast.

Don’t miss it because it’s pure intensity and inspiration. We talk about these interesting topics:

➔ The necessary ingredients for powerful branding.

➔ A brand element that facilitates decisions on packaging, communication and wine tourism.

➔ The secret factor that makes a wine brand stand out on the shelves.

PODCAST NOTES:

· Instagram Jose Bahamonde

· Instagram of his Arena Bahamonde Agency

· Jaime Gil de Biedma

· Joaquín Sabina