Lluís is a benchmark in the world of wine tourism. He has published 25 books on the world of wine with more than 100,000 copies sold. In addition, you have probably heard of him because he is a regular speaker at conferences or read one of his more than 200 published articles. Or perhaps you have been his student at several of the institutions where he teaches.
I think that today we have a masterclass rather than a podcast episode. So get out your notebook and pen because you’re sure to find some ideas to reflect on and also some others to implement.
In this conversation we talk about these topics:
➔ What is the sociology of wine.
➔ What is a premium wine tourism offer and what is not.
➔ How wine tourism becomes profitable by building loyalty among your visitors.
PODCAST NOTES
· The website from his publisher where you can buy his books
