What an interesting conversation with this woman who is determined to revolutionize wine in cans and who seeks to turn her brand, Zeena, into the Estrella Damm of wine. The same wines that have won several international awards in blind tasting competitions and more importantly, are winning markets and new consumption moments.

How does a Moroccan girl who studied at the most troubled school in Spain end up leading the canned wine revolution in Spain? It’s a story that could be a Netflix series, but we’ll summarize it for you in a podcast episode. And as a bonus track we will talk about these interesting topics:

➔ How the sector has welcomed canned wine.
➔ The potential of the can format in the national and international market.
➔ Consumer segments that prefer wine in cans.