Episode 2 · Creating memorable experiences with Enrique Valero from Abadía Retuerta L´Domaine

To speak of Abadía Retuerta L’Domaine is to enter into an experience of experiential and committed luxury. It represents the epitome of the art of hospitality and aspires to leave a mark on its guests and visitors. And they succeed.

To do so, they work in the long term because, as Baroness Rothschild said, to create an icon, the first hundred years are the hardest. For the time being, they try to put themselves in the place of those who visit them and have become true specialists in working on the emotional aspects of a solid brand based on values.

We talk about all of this, about marketing, about friendly competition and about everything we can learn from the world of gastronomy in this second episode of the podcast with Enrique Valero, leader of this project that provokes more than deserved admiration.