How COVID has changed the way we consume wine

If there is anyone who has the pulse of wine consumers, it is Wine Intelligence, the international consultancy firm that deals with market research and specialises in the wine sector and its consumers. They observe us a lot and very well. That is why they know how much wine we drink, in what situations we drink it and through which channels we buy it. Wow, they have us figured out!

So this episode with Juan Park, director of Wine Intelligence in Spain and South America, is super interesting because it is full of clues for the future. Today, when we are still hungover from Black Friday and Cyber Monday, Juan gives us clues to be better prepared for what comes next. And in these times of extreme uncertainty, this is very much appreciated.

NOTES

· Physicist: Richard Feynman
· Statistician and marketing scientist: Andrew Ehrenberg