We are joined by Sandra Carvão, Director of Tourism Market Intelligence and Competitiveness at the United Nations World Tourism Organization, one of the most influential figures in promoting responsible and sustainable tourism globally.

With over a decade of experience at UNWTO and a strategic approach that encompasses multiple facets of the sector, Sandra shares her vision on wine tourism from a privileged perspective, addressing its challenges and opportunities.

Among other topics we have discussed:

➔ The evolution of wine tourism and its potential in emerging regions, as well as the importance of capturing the interest of new generations.

➔ Her vision on the challenges of professionalization, the need for collaboration, and the crucial role of digitalization in the sector.

➔ We talk about how to achieve authentic and memorable experiences through communication that genuinely connects with visitors.

PODCAST NOTES

· Official Website of United Nations Tourism · UNWTO

· Official Instagram Account of United Nations Tourism · UNWTO

· Sting’s Greatest Hits Spotify Playlist